I should probably preface this with a disclaimer.
As far as Search Engines Optimisation goes, I’m NO expert by any means. Can’t stand the hacking involved.
With that said, this chart shows how Jimyaghi.com (current PR-3) ranks against the websites of the world. What’s interesting about it, isn’t so much the rank itself. But the graph.
It shows the speed with which we climb up (and down) the ranks.
What does a spike on the Alexa graph mean?
- TRAFFIC: there was an extra burst of visitors arriving at the website
- ENGAGEMENT: people started spending more time browsing the website
Spikes are easy enough for you to replicate on your site–we’ve obviously done it a bunch of times–but to keep it stable? that’s another story.
Wrong Ways to Spike
Not With Free Traffic…
Common folk of the internet focus on (1)…the TRAFFIC. But they do it stupidly for free using SEO. And please god forgive me for saying this, but most SEOists are dicks.
To get free traffic quickly, they have to spam and hack. But once people arrive at their site, there is no reward waiting for them. (2) ENGAGEMENT is nearly non-existent.
Alexa score won’t spike this way, unless there’s a GIANT surge of traffic (unlikely).
Not with Paid Traffic…
Paid traffic and PPC is pretty much the same story minus the trail of trash.
When you pay for traffic you want ROI quickly so that’s your focus, rather than developing an engaging site. When your money runs out and the Alexa spike dips.
So How Do We Maintain an Alexa Spike?
Design your site around engagement, not traffic.
Even if you only get 5 visitors a day to begin with, work on keeping them.
Give them ways to navigate and explore more of your pages. Offer them alternative actions to take. Share something worth them coming back for.
How? There’s a lot of ways (see the IBA for more info), but here’s the easiest “SEO” tip I know:
Keep your site fresh with new content daily.
Do that, the traffic will follow and stay.
I can show you how to have fresh new content generated daily, without you lifting a finger, that Google and the other search engines will love to send traffic to.
It’s one of the many things I teach my students in my IBA system.
Go here to see if you qualify for membership:
–Jim Yaghi
Our Internet Business Academy has an entire module on Effortless Traffic tips just like this. Get it here…
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