Category Archives: PPC Tools

It’s pretty tedious to bid on the broad, phrase, and exact match versions of your keywords. An Adwords Wrapper Tool will give you a quick short-cut to create three versions of all your keywords.  Once you’ve created your new keyword … Continue reading →

Google provides a tool in their Adwords interface called the Google Website Optimizer. And it has a number of useful features that you won’t find in any other tracking software. Split-testing pages works by taking two versions of your landing … Continue reading →

Do you know how to use FrontPage or write your own HTML webpages? If your answer is no, then you’re not alone. A lot of marketers don’t move forward with their business because they don’t know any HTML. Although, I … Continue reading →

According to Google, 10-20% of all searches start out MIS-SPELLED. Capturing those searches by bidding on them with Pay-Per-Click is one of the smartest ways to easily and cheaply capture prospects. It gives you the advantage of positioning your Adwords ad in … Continue reading →

When searching for keywords with high search volume and low competition, there is no denying that a keyword combiner is an excellent way to go. Keyword combiners, generators, or mixers work by taking 2 or more lists of keywords and then … Continue reading →

I got a pretty cool email yesterday. I’m actually in a cafe called Lemon right now in Abdoun with some friends but I wanted to whip out this really quick post. The email was a link to a video about … Continue reading →

Let’s get something straight right from the get-go. I’m not a fan of Spy Tools, so if you’re looking for someone to tell you that you should use them, then I’m not the guy. I see PPC Spy Tools as … Continue reading →

Keyword Spy Tools are supposed to be able to allow you to plugin in the website of your competitors and then they retrieve for you all the keywords they’re bidding on, along with their corresponding ads, and estimated bids. Sounds pretty useful doesn’t it?

Yet I’m gonna go ahead and tell you NOT to use these tools. I think your money is better spent on your PPC ads. Continue reading →