Thanks for all your time. I've just been going through your PPC course. I was wondering how do you know if a certain keyword converts? Say for example if someone clicks on your ad from one of your google adwords groups (I have a few groups all with the same URL). I see that I have a 1% CTR from one adgroup and a 2% CTR from another and both have good performing keywords and both ads, go to the same site. How do I know which ad converted? i can tell if they clicked on my landing page but not which ad they came from to make them convert. Do we make a statistical guess because of ther CTR?
Thanks
kathryn

Thanks for all your time. I've just been going through your PPC course. I was wondering how do you know if a certain keyword converts? Say for example if someone clicks on your ad from one of your google adwords groups (I have a few groups all with the same URL). I see that I have a 1% CTR from one adgroup and a 2% CTR from another and both have good performing keywords and both ads, go to the same site. How do I know which ad converted? i can tell if they clicked on my landing page but not which ad they came from to make them convert. Do we make a statistical guess because of ther CTR?

Thanks

kathryn

definitely that result can't be reproduced just by using Dynamic Keyword Insertion. I have used it before but i don't like that it takes control away from me. For my own ads, this would be just a test phase. I would write an ad that uses the seed keyword and that's all.

You can see in follow-up experiments, I got rid of most of the keywords.

Over time, I'll be phasing them back in, but each with its own adgroup and ad combination.

If you like DKI, then go ahead and use it. I just happen to be one of the people that doesn't like it.

Jim

definitely that result can't be reproduced just by using Dynamic Keyword Insertion. I have used it before but i don't like that it takes control away from me. For my own ads, this would be just a test phase. I would write an ad that uses the seed keyword and that's all.

You can see in follow-up experiments, I got rid of most of the keywords.

Over time, I'll be phasing them back in, but each with its own adgroup and ad combination.

If you like DKI, then go ahead and use it. I just happen to be one of the people that doesn't like it.

Jim

After looking at the snapshot you gave with this, I was wondering if his CTR had to do with him using Dynamic Keyword Insertion in both his headline and Body of the Ad (line #2).

There are definitely times when I group a tight “theme” of keywords (long tail variations) together in the same adgroup, and use DKI for the ads. I've done this in the past just to see if a keyword has potential and gets clicks. I've done this alot with long-tail keyword combinations.

Using the example you cited above, grouping together variations of “mlm leads” its possible to group several of them in the same adgroup and use DKI.

What is your experience with dynamic keyword insertion? Do you recommend trying it or staying away from it?

After looking at the snapshot you gave with this, I was wondering if his CTR had to do with him using Dynamic Keyword Insertion in both his headline and Body of the Ad (line #2).

There are definitely times when I group a tight "theme" of keywords (long tail variations) together in the same adgroup, and use DKI for the ads. I've done this in the past just to see if a keyword has potential and gets clicks. I've done this alot with long-tail keyword combinations.

Using the example you cited above, grouping together variations of "mlm leads" its possible to group several of them in the same adgroup and use DKI.

What is your experience with dynamic keyword insertion? Do you recommend trying it or staying away from it?

For one of my biz-ops, the commissions are so high on a sales conversion I could run a keyword till hell freezes over before giving up on it. So the decision to pull the plug or keep a keyword is all based on impressions, ctr, cpc (this conversion is defined by them becoming a lead/no lead.) The post lead conversion process with this particular biz-op really determines the sales conversion…

So your self-questioning regarding 'is it worth the effort' REALLY takes precedence. Heck after a while, it has become clear what keywords work & which are duds.

Riding those thoroughbreds till they drop & have killed the nags. Split-testing & tweaking all the while to squeeze all I can outta the thoroughbred keywords!

Man I like your mind my friend… signed,

Jedi-in-the-making

For one of my biz-ops, the commissions are so high on a sales conversion I could run a keyword till hell freezes over before giving up on it. So the decision to pull the plug or keep a keyword is all based on impressions, ctr, cpc (this conversion is defined by them becoming a lead/no lead.) The post lead conversion process with this particular biz-op really determines the sales conversion…

So your self-questioning regarding 'is it worth the effort' REALLY takes precedence. Heck after a while, it has become clear what keywords work & which are duds.

Riding those thoroughbreds till they drop & have killed the nags. Split-testing & tweaking all the while to squeeze all I can outta the thoroughbred keywords!

Man I like your mind my friend… signed,

Jedi-in-the-making